Tag: Smash

Right this very second, in the heart of every struggling, undiscovered screenwriter, in the dark, hidden corner deep within, there is a voice, a clear whisper, saying one thing:You’re never gonna figure this out.And this is not referring to the story with its gaping hole, the finale missing a payoff, the hit and miss humor, … Continue reading → Continue reading →

It should be no surprise that positive publicity can help determine the success of a business venture. Yet in no industry is it more critical than in the film industry. Recent movies have proven that often times, the trailers for movies can determine their successes more than the quality of the films themselves, except in the cases of complete bombs. One group of films based on Frank Millers’ novels has used trailers to amazing effect, drawing massive crowds. Hollywood better take note, or be left in the dust.

Take the recent release “Watchmen”. Before the movie even was released, many were prepared to call it the greatest film ever, even people who had never read the comic books. Regardless of the content, it is apparent that the hype was perhaps out of proportion to the film’s true quality, as ratings for the film began to fall in the preceding days, rather than rise. Nonetheless, the trailers served to bring crowds, which in turn helped “Watchmen” claim the top spot at the box office, which is sure to bring in more movie goers to see the popular film.

Another example is yet another Frank Miller based film “300”, which soared at the box office and managed to gain an eye-popping number of people to the theater who may have been unfamiliar with Frank Miller. Many who did not take a liking to Sin City, still showed up as the trailer was so impressive in portraying the ferocity and amazing artwork of the war film. The film is remarkable for it’s amazing box office earnings while lacking truly big name actors. The film overall impressed audiences, bringing back repeat watchers as well as earning it extremely positive mentions from fans, helping increase the buzz.

Regardless, it may have well been quite possible that “300” could have gone relatively un-noticed at the box office had it not been for the amazing trailers. The “300” trailers had gotten millions of views on YouTube and other sites, and it’s worth noting that is free advertising to millions of potential moviegoers. Without the great trailers, that would of never occurred.

Many great films had releases with only a small initial turnout or earnings. These cult classics failed to make any sort of splash. Donnie Darko being one great example that failed to make any significant earnings at the box office but went on to become widely popular with steady DVD sales. Others went straight to DVD and never managed to get the type of box office earnings they could have, such as “Equilibrium” and “The Boondock Saints”. Overall, a flashy trailer can do far more for a film than even the reputation of a big name actor or a massive marketing budget can do, as the Frank Miller films have shown.

Clarke Baldwin is a journalist who has worked for Dallas Morning News and other publications. You can find his site at
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